UM College of Pharmacy

This wasn't a facelift. The College of Pharmacy needed a large, complex website designed from the ground up — spanning programs, admissions, research, student life, faculty, news, and giving, for four distinct audiences who each arrive with different intent. I was brought on as the lead designer to own that experience end to end, from research through to the final interface.

A parallel need set the timeline: the site's early-2000s Drupal 7 platform was reaching end-of-life and had to move to WordPress. That migration was real and it drove the schedule, but it sat apart from the day-to-day design work — my focus was the experience itself, and a content model the Marketing & Communications team could actually run.

• A large, sprawling site to rethink whole
• Four audiences, one experience to design
• Confusing menus, poor information architecture
• Essential info like aid and research, hard to find
• A decade of decentralized, off-brand content
• A platform migration setting the clock

The launched experience: clear wayfinding, a confident brand, and content structured around what each audience came to do.

Mobile wasn't an adaptation; it was the starting point. The same system holds down to phone width, where a growing share of prospective students first meet the college.