ABOUT

Digital craftsmanship for a seamless human experience.

  • Product Strategy
  • User Experience
  • Web & UI
  • Visual & Motion Design
  • Front-end Development

I'm Rodrigo — a multidisciplinary design director and product designer with two decades of experience shaping brands, products, and services across web, mobile, and emerging platforms. My work bridges UX strategy, visual systems, front-end thinking, motion, and product design. I’ve collaborated with award-winning agencies, startups, enterprise teams, and global organizations to transform complex ideas into clear, high-impact digital products.

My approach combines systems thinking with a strong visual instinct: understanding the deeper problems, simplifying complexity, and crafting work that feels intentional at every layer. Whether leading UX initiatives, building scalable interfaces, directing visual identity systems, or developing product concepts from the ground up, I aim to create work that is modern, durable, and genuinely thoughtful.

I'm based in Austin, Texas and CDMX (Mexico City), and collaborate remotely with teams across North America, Latin America and beyond.

I love my dogs, good food, travel, music, science, and photography.

. APPROACH

How the work gets made

Discover

  • Stakeholder & user interviews
  • Usability & experience audits
  • Competitive research
  • Personas & journey mapping
  • Insight reports

Define

  • Workshops & "jam" sessions
  • Information modeling (IA)
  • Wireframes & design concepts
  • Interactive prototyping
  • Usability testing

Design

  • Design systems
  • Micro-animation
  • Spec & documentation
  • Responsive dev
  • QA
. Friends x Allies

Some amazing teams I've worked with.

Creative

  • Instrument
  • Barbarian
  • VSA Partners
  • R/GA
  • Hero
  • Droga5
  • Hook

Technology

  • HP
  • IBM
  • Samsung
  • GitLab
  • Digital Ocean
  • Humanetics
  • rfIDEAS

Education

  • UCLA
  • Hyper Island
  • TEC de Monterrey
  • Rice University
  • UM EV Engineering Lab
  • UM College of Pharmacy
  • UM Rogel Cancer Center

Consumer & Enterprise

  • Netflix
  • RedBull
  • IHOP
  • Chipotle
  • AIG
  • LUCID
  • Spotify