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Chipotle
Customer Journeys

Practice

Motion Design

Agency

GALE

Launch Date

March 2022

Technology

Adobe CS

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Turning complex data into rich, real customer stories

Chipotle was rapidly evolving from a restaurant chain into a digitally driven brand. As their loyalty program grew past 18 million members, they wanted to not only keep users engaged but also surprise and delight them with experiences that felt alive, playful, and personal. My challenge was clear: how to take complex reward data and turn it into engaging customer stories that reflect the unique experience created for Chipotle Rewards members.

  • Rapid Storyboarding
  • Visual Explorations
  • Motion Design
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Solution

My role was to design and animate all the motion graphics across key experiences in the Rewards Analytics program. Working closely with the brand and CRM teams at GALE, I built a motion system that was on-brand, dynamic and data-driven.

Results

By embedding motion throughout the program, I helped Chipotle Rewards turn raw analytics into shareable stories, make loyalty milestones feel human and fun, and strengthen their identity as a digital-first brand.

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