Product design for complex systems.
I design products where the path forward isn't obvious.
My work sits where product strategy, systems design, interface craft, motion, and brand expression meet.
ExploreFeatured Projects
01A browser console for IT teams to manage entire HP device fleets.
A cloud console for IT admins to manage entire fleets of HP Thin Clients from a browser — enrollment, policy enforcement, compliance monitoring, and automated remediation at scale.
A connected ownership experience for Lucid's luxury electric cars.
Customer-experience strategy and product design for Lucid's EV launch — reframing a website redesign as the design of an ownership relationship, from discovery to delivery.
A ground-up redesign of UM's College of Pharmacy portal.
A large University of Michigan site rebuilt end to end — research through interface — that doubled PharmD applications and won Gold at the 2025 Education Digital Marketing Awards.
The Windows OS companion app for HP's wireless Elite earbuds.
A systray-resident Windows companion app for HP's wireless earbuds — at-a-glance battery and connection status without opening the full app, plus deeper audio personalization on demand.
Recent Works
02A voice-first field agent for wind technicians, centered on confirmation patterns that keep safety-critical procedures from advancing on ambiguous speech.
Real-time tipping for DJs, built for the moment fans feel the music — scan a QR code, send a tip in seconds, and help artists earn from live sets without an awkward ask.
Treasury intelligence for CFO teams, built around honest data states that make fragmented cash visibility usable under time pressure.
Personal finance for people who avoid finance apps — calm, non-judgmental, and designed around small decisions instead of shame.
A cloud-security launch system that turned a complex remediation platform into a clearer, more human product story across UI, motion, and web.
A post-IPO brand refresh that consolidated a fragmented visual system into a clearer, digital-first identity built around "Get growing."
Practice Pillars
03Clarify the Problem
I separate signal from noise, frame the real decision to make, and narrow the work toward the version that can actually ship.
Prototype in the Product's Medium
I move between canvas and code so typography, motion, interaction, and system decisions are tested where they actually live.
Use AI to Increase Throughput
I use AI across research, prototyping, QA, and documentation to move faster, pressure-test decisions, and extend what a small team can produce without handing judgment to the tools.
Clients & Collaborations
