Product design for complex systems.
I design products where the path forward isn't obvious.
My work sits where product strategy, systems design, interface craft, motion, and brand expression meet.
ExploreFeatured Projects
A browser console for IT teams to manage entire HP device fleets.
A cloud console for IT admins to manage entire fleets of HP Thin Clients from a browser, enrollment, policy enforcement, compliance monitoring, and automated remediation at scale.

A connected ownership experience for Lucid's luxury electric cars.
Customer-experience strategy and product design for Lucid's EV launch, reframing a website redesign as the design of an ownership relationship, from discovery to delivery.

A ground-up redesign of UM's College of Pharmacy portal.
A large University of Michigan site rebuilt end to end, research through interface, that doubled PharmD applications and won Gold at the 2025 Education Digital Marketing Awards.

The Windows OS companion app for HP's wireless Elite earbuds.
A systray-resident Windows companion app for HP's wireless earbuds, at-a-glance battery and connection status without opening the full app, plus deeper audio personalization on demand.

Recent Works
A post-IPO brand refresh that consolidated a fragmented visual system into a clearer, digital-first identity built around "Get growing."
A cloud-security launch system that turned a complex remediation platform into a clearer, more human product story across UI, motion, and web.
A voice-first field agent for wind technicians, centered on confirmation patterns that keep safety-critical procedures from advancing on ambiguous speech.
Real-time tipping for DJs, built for the moment fans feel the music, scan a QR code, send a tip in seconds, and help artists earn from live sets without an awkward ask.
Treasury intelligence for CFO teams, built around honest data states that make fragmented cash visibility usable under time pressure.
How I Work
Edit First
Every product starts by deciding what it is not. I cut the noise, find the core job, and scope toward what can actually ship.
Design in the Material
I move between canvas and code so type, motion, and interaction decisions are tested where they will actually live: in the browser, on the device.
AI as Leverage
AI gives me leverage across research, copy, prototypes, QA, and documentation. It helps a small team move faster without turning the work into generic output.