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A new era in basketball gear

  • Year: 2019
  • Agency: Series 8
  • Client: Seasons Basketballs
  • Role: UI Design, Motion Design, Prototyping
  • Category: Consumer Products, E-commerce, B2C

Season’s premium game balls are uniquely designed for official league and team gameplay and combine high performance materials and construction. Season’s ain’t your average orange basketball.

In collaboration with Series Eight, seasons approached the agency to design and develop a new Shopify store to help position their re-brand and generate awareness within a new generation of street ballers for their look and collection of basketballs.

I worked with their branding team, senior copywriter and all-star urban photographer Trashand in NYC to conceptualize the visual side of the product’s story and narrative. After the joint sessions took place, I kicked off the initial draft of the website by fleshing out the wires and the interaction prototype of the collection and e-shop templates. I then set out to create the high fidelity screens, that were later translated into fully functional HTML/CSS by myself, and handed off to the Shopify implementation team.

Tools: Pen/Paper, Adobe XD, HTML and CSS

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Since 2005, I've helped professional athletes, Grammy-winning recording artists, award-winning ad agencies, Fortune 100’s, tech startups and government contractors deliver experiences across the digital landscape.

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